BLABinteractive started of as a platform to discuss topics related to marketing and online initiatives. The blog also ran a number of interviews with people who work behind the scenes in the Maltese media industry.
Today the blog is in transition mode, seeking a purpose of its own. In the past years, Karl started his PhD in the area of redefining conversation in context of media adoption. As a result, the most recent posts relate to he topic of mediated life by providing a collection of real life examples.